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IDEA Freshens Up with New Names for IDW and IDX and New Website

Now called IDEA Connector and IDEA Exchange, the industry's product database and data transfer platforms get a new look and feel.

IDEA (formerly the Industry Data Exchange Association), Arlington, VA, has updated its branding to coincide with the release of newly enhanced application platforms for its data services. Effective March 1, what was known as the Industry Data Warehouse or IDW is now IDEA Connector and the IDX data transfer platform is now IDEA Exchange. The association also revealed a new website.

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