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Rep News - Feb. 12, 2021

Feb. 11, 2021
New lines for DeFazio Industries and One Source/Paolicelli & a new management structure at Electra Products Agency.

Orbit Industries, a manufacturer started by electrical contractors, recently announced an expanded partnership with DeFazio Industries, Glen Allen, VA. Effective immediately, DeFazio Industries (photo above) will represent Orbit’s complete line of electrical products throughout North Carolina and South Carolina.

Electra Products Agency, Indianapolis, IN, announced a new corporate structure that went into effect at the beginning of January. Joel Van Treese will be president and oversee all aspects of the business. During his distribution career, he held titles from truck driver to VP, general manager and board member with both a large local distributor and a national distributor. He also has served on several advisory committees for large manufacturers. Mike Graham is now VP-Operations and is responsible for customer service and warehouse logistics. He has previous experience with a national distributor in setting up a distribution center. One of his core responsibilities will be managing the company’s 58,000-sq-ft regional warehouse, which serves multiple states. Another key appointment in the new company structure was the promotion of Matt Beynon to VP-Sales, where he will oversee deployment and execution of field sales strategy.

 MaxLite, West Caldwell, NJ, appointed four new agents. One Source/Paolicelli Associates now represents MaxLite in western Pennsylvania and West Virginia. The agency was founded in 1981 as Paolicelli & Associates. In 2016, Paolicelli & Associates merged with One Source Associates to offer the markets it serves “one source” for construction and design needs. One Source/Paolicelli Associates has a 65,000-sq-ft warehouse located in Carnegie, PA, in addition to associates throughout the region.

 MaxLite also expanded its representation in Tennessee, with the addition of two lighting agencies to its independent sales network. Factory Sales Agency (FSA Lighting) will cover the eastern and middle regions of the state, while Spectrum Lighting and Controls will drive sales in the west. Serving the electrical market since 1954, FSA Lighting has branches in Nashville, Knoxville and Chattanooga. Spectrum Lighting and Controls, Cordova, TN, prides itself on a customer-centric approach to service for the wholesale, contractor and design communities.

 Lazar Lighting has been appointed to grow MaxLite sales in Canada. Offering more than 15 years of experience in the lighting industry, Lazar Lighting will focus on Ontario and Quebec provinces. The agency is located in Woodstock, Ontario.