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Yusen Expands into Upstate NY

May 19, 2023


Yusen Associates, a New England-based independent rep since 1927, is expanding into the upstate New York territory. The newly formed Syracuse, NY-based division will be called Yusen-NY. Yusen-NY’s regional manager will work directly for Joe LiPuma, president of Yusen Associates. The division will have a locally based outside sales team in each major market. Starting June 2023, Yusen-NY will represent Lutron Electronics, MaxLite Lighting & Panasonic Ventilation. Another major manufacturer to be announced later this month.

“We are excited to represent four premier manufacturer brands in a well-established territory,” said Joe LiPuma, president of Yusen, in the press release. “We have represented these four manufacturers for more than a combined 85 years in the six-state New England market, with over 96 years in business. With current distributor, manufacturer and rep consolidation, this expansion is a natural progression for Yusen.

“We are looking forward to working with the strong electrical distribution network in upstate New York, and we understand the need for a local sales force and are fully committed to that. One of Yusen’s value propositions has always been having knowledgeable salespeople regularly visiting branch locations. We we will do the same in upstate New York.”