Bergson and Hefley to present MANA seminar on rep-manufacturer relations in Chicago on May 2-3
Bergson and Hefley to present MANA seminar on rep-manufacturer relations in Chicago on May 2-3
Manufacturers who want to learn how to integrate independent manufacturers’ reps into their sales forces may want to check out a seminar to be held in Chicago on May 2-3 by Hank Bergson, the president of the National Electrical Manufacturers Representatives Association (NEMRA) for more than 25 years, and Kris Hefley, a well-known industry consultant in rep circles.
Sponsored by the Manufacturers Agents National Association (MANA), Aliso Viejo, Calif., the 1.5-day seminar will cover all of the key issues manufacturers must consider prior to going to market with reps. These include determining whether reps or a direct sales force will be the most effective channel for their company’s products; finding reps with a complementary package of products that will be the right “fit” for their line; motivating and evaluating reps; developing commission plans; and ensuring that reps area giving their line a fair amount of selling time.
The response to a similar seminar Bergson and Hefley conducted last fall was so positive that MANA signed them up for a repeat performance. The seminar will be held at the American Management Association Executive Conference Center near O’Hare Airport in Chicago and costs $995 for members of MANA or sister associations and $1,250 for non-members. To learn more about the seminar click here.
http://www.manaonline.org/?cat=145
Manufacturers who want to learn how to integrate independent manufacturers’ reps into their sales forces may want to check out a seminar to be held in Chicago on May 2-3 by Hank Bergson, the president of the National Electrical Manufacturers Representatives Association (NEMRA) for more than 25 years, and Kris Hefley, a well-known industry consultant in rep circles.
Sponsored by the Manufacturers Agents National Association (MANA), Aliso Viejo, Calif., the 1.5-day seminar will cover all of the key issues manufacturers must consider prior to going to market with reps. These include determining whether reps or a direct sales force will be the most effective channel for their company’s products; finding reps with a complementary package of products that will be the right “fit” for their line; motivating and evaluating reps; developing commission plans; and ensuring that reps area giving their line a fair amount of selling time.
The response to a similar seminar Bergson and Hefley conducted last fall was so positive that MANA signed them up for a repeat performance. The seminar will be held at the American Management Association Executive Conference Center near O’Hare Airport in Chicago and costs $995 for members of MANA or sister associations and $1,250 for non-members. To learn more about the seminar click here.
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Jim Lucy has been wandering through the electrical market for more than 30 years, most of the time as an editor for Electrical Wholesaling, Electrical Marketing newsletter and CEE News. During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement. Before becoming an editor for Electrical Wholesaling magazine and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted in the fertile plains of Kansas for the past 20 years.