ElectroRep Takes on Southwire and Klein Tools Lines to Expand into Mining Market

Dec. 8, 2011
Electrorep, Inc., Sausalito, Calif., is expanding into the mining market in the western U.S. and has entered into agreements with Southwire Co. and Klein Tools to act as their sales rep servicing the mining companies in this region.

Electrorep, Inc., Sausalito, Calif., is expanding into the mining market in the western U.S. and has entered into agreements with Southwire Co. and Klein Tools to act as their sales rep servicing the mining companies in this region. ElectroRep will initially focus on the mining markets in Wyoming, Utah, Arizona, Colorado and Nevada. To help handle this expansion, the company hired a new salesperson based in the Denver area.

“We see the mining market as an excellent source for diversity and growth within our organization, we are committed to this investment for the long term and will build the premier outsourced field sales model for this marketplace over the next three years,” said Kelly Boyd, the company’s president.

Boyd told EM ElectroRep moved into mining because of the major investment large companies such as Schneider and Southwire made in the mining industry, and the growth he anticipates in this market segment.

“The growth in that vertical market sector is expected to significantly outpace the U.S. economy over the next decade and the industry is supported by global economic factors versus solely domestic growth,” he said. “The U.S. drive towards energy independence and infrastructure build is generally very good for the mining industry, and the floor on metals prices is relatively stable well beyond the cost to operate the mines, particularly applicable in the metals sector of the mining business.”

Boyd said the move also will offer new sales in “an industry channel model highly contracted in terms of distribution and relatively clean to sell into.” “A more local presence and multi-line approach makes good sense,” he added. “It still boils down to relationships, and after 51 years of doing that in the electrical channel, we can expand our expertise to bring a new face to selling into the mines in the Western U.S.”