Electrical Marketing uses employment data for these key customers groups and the sales-per-employee multipliers from Electrical Wholesaling’s Market Planning Guide to develop sales forecasts at the metropolitan statistical area (MSA), county, state and national level.
Using this data, Electrical Marketing estimates that total electrical sales growth for the United States dropped -3.8% year-over-year (YOY) and that the only MSAs showing total sales growth so far in 2021 were the Indianapolis-Carmel-Anderson, IN, MSA (+3.7%); Sacramento-Roseville-Arden-Arcade, CA, MSA (+3.2%): Columbus, OH, MSA (+3.1%); Austin-Round Rock, TX, MSA (+2.5%); Salt Lake City, UT, (+1.5%); Tampa-St. Petersburg-Clearwater, FL, MSA (+0.6%); and Nashville-Davidson-Murfreesboro-Franklin, TN, MSA (+0.1%).
Four MSAs had double-digit declines: Houston-The Woodlands-Sugar Land, TX, MSA (-12.1%); Baton Rouge, LA, (-11.4%); New York-Newark-Jersey City, NY-NJ-PA, MSA (-11.4%); Las Vegas-Henderson-Paradise, NV, MSA (-10.4%); and Milwaukee, WI, MSA (-10.3%).
According to Electrical Marketing’s electrical sales potential data, the 10 largest MSAs in the chart on page 2 account for just over 24% of the nation’s estimated sales of $101.2 billion, and the 50 largest MSAs account for an estimated 81% of total U.S. electrical sales potential. California is home to six of the largest markets and accounts for an estimated 11.7% of U.S. electrical sales. Florida and Texas both had four of the largest electrical metros.