Home center giant Lowe's Companies, Inc., Mooresville, NC, is shifting to a highly focused branded approach to selling lighting. The company has an expanded partnership deal with GE Lighting, Nela Park, OH, in which Lowe's will become the only nationwide home center to offer GE light bulbs and GE Lighting will become the only nationwide light bulb supplier to Lowe's U.S. consumer retail outlets.
Lowe’s said in a release that its new light bulb aisle will simplify the customer selection process by clearly showcasing a wide range of options at various price points so customers can quickly compare and choose a bulb that best meets their needs. GE's packaging will also be color coordinated to reflect color temperatures – warm yellow for soft white and cooler blue for daylight.
The new light bulb offering includes an expanded variety of energy-efficient options, with more than half of the selection dedicated to LED solutions. A focal point of the LED category is GE's Reveal HD+ LED lamps line.
GE Lighting's Reveal HD+ LED bulbs are backed by a Lowe's Love Your Light Guarantee where customers can return in-store or online purchases of them within 90 days for a full refund if they are not completely satisfied.