Electricalmarketing 3637 Maryshawidea

Shaw to Lead ETIM Standards Efforts for IDEA

Jan. 12, 2019
IDEA's product attribute standards will be handled by the IDEA Connector user group while Shaw works to create a North American translation of the global ETIM standard.

The Industry Data Exchange Association (IDEA) (Arlington, VA): Mary Shaw was named director for international standardization. In her new role, Shaw will be responsible for bringing the European Technical Information Model (ETIM) to the IDEA Connector platform.

Shaw has led IDEA’s standards efforts for some time, and in her new role will hand off maintenance of IDEA’s existing Product and Category Attribute Standards (the PAS and the CAS) to the organization’s User Group for the IDEA Connector under the product management team.

ETIM started in 1998 as a cooperative standard to facilitate the sale of electrical products between European trading partners, but has since expanded into additional market sectors and product categories. Now in its seventh version, ETIM has established technical committees in more than 20 countries globally. IDEA is the convener of ETIM North America and its USA/Canada technical committee with Shaw as the committee’s managing director.

The two critical tasks behind ETIM adoption include the creation of a North American translation of the standard, and mapping between the ETIM product classifications and those currently used by IDEA.

“Mary has been a member of the ETIM Technical Committee for almost a decade and was named to its Governing Board in 2018,” said Paul Molitor, IDEA’s president and CEO. “She is ideally positioned to be the driving force behind this effort for IDEA.”