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    Innovations in Marketing

    Oct. 20, 2010
    An entrepreneur in Germany apparently has found a way around the European Union's ban on importing and distributing certain kinds of 75W and 100W incandescent lamps: By marketing them as small, ball-shaped space heaters! Ingenious? The first batch of ...

    An entrepreneur in Germany apparently has found a way around the European Union's ban on importing and distributing certain kinds of 75W and 100W incandescent lamps: By marketing them as small, ball-shaped space heaters! Ingenious? The first batch of 4,000, priced at 1.69 Euros (about $2.38) each, apparently sold out in three days.

    Story via Mother Nature Network