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Illustration 19276996 / Dirk Erck / Dreamstime
Iillustration 19276996 / Dirk Erck / Dreamstime
Illustration 60886103 / Kheng Ho To /Dreamstime
Illustration 19276996 / Dirk Erck / Dreamstime

Innovations in Marketing

Oct. 20, 2010
An entrepreneur in Germany apparently has found a way around the European Union's ban on importing and distributing certain kinds of 75W and 100W incandescent lamps: By marketing them as small, ball-shaped space heaters! Ingenious? The first batch of ...

An entrepreneur in Germany apparently has found a way around the European Union's ban on importing and distributing certain kinds of 75W and 100W incandescent lamps: By marketing them as small, ball-shaped space heaters! Ingenious? The first batch of 4,000, priced at 1.69 Euros (about $2.38) each, apparently sold out in three days.

Story via Mother Nature Network