Innovations in Marketing

An entrepreneur in Germany apparently has found a way around the European Union's ban on importing and distributing certain kinds of 75W and 100W incandescent lamps: By marketing them as small, ball-shaped space heaters! Ingenious? The first batch of ...
Oct. 20, 2010

An entrepreneur in Germany apparently has found a way around the European Union's ban on importing and distributing certain kinds of 75W and 100W incandescent lamps: By marketing them as small, ball-shaped space heaters! Ingenious? The first batch of 4,000, priced at 1.69 Euros (about $2.38) each, apparently sold out in three days.

Story via Mother Nature Network

About the Author

Doug Chandler, Senior Staff Writer

Executive Editor

Doug Chandler began writing about the electrical industry in 1992, and still finds there's never a shortage of stories to be told. So he spends his days finding them and telling them. Educationally, he's a Jayhawk with an English degree. Outside of work, he can often be found banging drums or harvesting tomatoes.