Update.... Show director Dale Yohnke reports that this year's show had 9,875 attendees. The 2012 Upper Midwest Electrical Expo, held this week in Minneapolis, once again lived up to its billing as the top regional electrical show in the United States with more than 9,000 attendees expected and more than 439 electrical manufacturers in 341 booths.
Sponsored by the North Central Electrical League (NCEL), the Upper Midwest Electrical Show draws electrical contractors and other end users from Iowa, Minnesota, North Dakota, South Dakota and Wisconsin.
Several exhibitors told Electrical Marketing on the show floor that a key reason for the show's continuing success is support from electrical distributors, who bus in several thousand customers to the Minneapolis Convention Center in downtown Minneapolis. According to information in the Expo's show guide, Border States Electric, Dakota Supply Group, Echo Electric Supply, Graybar Electric Co., J.H. Larson Electrical Co., Viking Electric Supply. W.A. Roosevelt and Werner Electric Supply chartered more than 30 buses to bring customers. To read the rest of our coverage of the show, subscribe to Electrical Marketing at www.electricalmarketing.com.
