Latest from People in the News

Illustration 60886103 / kheng ho to / Dreamstime.com
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News at Schneider Electric, CX Connexion and Wiseway and several rep appointments..
May 9, 2025
Zekelman
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News at Zekeman and City Electric Supply and the sad news about the passing of Panduit's Jack Caveney, Jr.
April 23, 2025
Sonepar / Viking Electric
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News at Sonepar/Viking Electric and Eiko
March 26, 2025
Illustration 19276996 / dirk erck / Dreamstime.com
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Executive appointments at nVent, Rexel and Eaton.
March 14, 2025
Panduit
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News at Panduit, A-D, Hellermann-Tyton, Milbank, Gross Electric and Kunz-Powell.
Feb. 27, 2025
WAC Lighting
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Promotions and appointments at WAC Lighting, Zekelman, Viking Electric, LEDVANCE and Milwaukee's Standard Electric Supply.
Jan. 24, 2025
57640139 / edenmanusphotography / dreamstime.com
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Brewer built Harby Associates into a rep firm respected throughout the United States, and that company continues to operate today as Northeast Marketing, Wallingford, CT. It’s...
Jan. 9, 2025
United Electric Supply Co.
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Check out the execs at new posts with IDEA, United Electric Supply Co., Champion Fiberglass and NSI Industries.
Jan. 9, 2025
Crescent Electric Supply
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News at Crescent Electric, Summit Electric Supply/Sonepar & Mayer Electric/Rexel
Dec. 20, 2024

How Netflix Will Get Really Tight with Customers

Somewhere in today's announcement that major TV manufacturers will be adding a “Netflix” button to their remote controls is a lesson for marketers in the electrical industry. What would it take to get customers to add a “button” for your company on ...
Jan. 4, 2011
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Somewhere in today's announcement that major TV manufacturers will be adding a “Netflix” button to their remote controls is a lesson for marketers in the electrical industry. What would it take to get customers to add a “button” for your company on their remotes?

According to Netflix, beginning this spring buttons that specify "Netflix" – including some featuring the iconic red Netflix logo –- are planned to be situated prominently on remote controls that operate certain new Blu-ray disc players from a variety of companies including Best Buy's in-house Dynex brand, Haier, Memorex, Panasonic, Samsung, Sharp, Sony, and Toshiba. Sharp, Sony, and Toshiba also will place the Netflix one-click button on remote controls for select new Internet-connected TVs. Remote controls for the Boxee, Iomega and Roku set-top boxes also will feature the Netflix one-click remote. Netflix now has more than 16 million members in the United States and Canada. Details