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Fastest-Growing Small Markets

Dec. 6, 2019
When a town or city adds hundreds of new residents in just a few years, it accelerates the demand for all sorts of new construction and may be a sign that you need to adjust your sales coverage for that market, or add a new branch or sales office.

Looking for the fastest-growing small metropolitan areas in the United States? Pull out a map and highlight popular retirement and vacation areas; the nation’s oil patches; and often smaller cities in ex-urban areas near the nation’s fastest-growing larger metros.

When a town or city adds hundreds of new residents in just a few years, it accelerates the demand for all sorts of new construction and may be a sign that you need to adjust your sales coverage for that market, or add a new branch or sales office.

That’s why Electrical Marketing provides subscribers with the latest population data published each year by the U.S. Census Bureau at the state, metropolitan statistical area (MSA) micropolitan (small metro) and county levels. This data shows that over the past five years thousands of people have moved to vacation/retirement havens in the Mountain Region; beach towns in the Carolinas;or have taken jobs in oil & gas regions like west Texas/eastern New Mexico or western North Dakota.

At the top of the list of is outdoorsy Bozeman, MT, which added 17,083 new residents from 2013 to 2018 for an +18% gain. Further north in Montana is the #4 town on our list— Kalispell, which added 9,170 new residents and had a +9.9% increase.

Then there’s the fast-growing towns in two of the nation’s largest oil and gas regions, like Andrews and Pecos, TX, near the Permian Basin, and Williston and Dickinson in North Dakota’s the Williston Basin. Williston, ND, gained more than 5,700 new residents from 2013 to 2018 for a +19.5% gain.

Check out the map below for population data on these and other markets.