PEARL, the organization formed 20 years ago to promote more professionalism among dealers of surplus and reconditioned electrical products has launched a rebranding effort to better align its name with the organization’s vision. The group announced the change at its Electrical Safety, Reliability and Sustainability Conference and will now be called the Professional Electrical Apparatus Reconditioning League (the acronym PEARL remains).
Along with the new brand comes a new website and mission statement. “This change from ‘recyclers’ to ‘reconditioning’ more accurately reflects what our members do and connects PEARL’s name with both our reconditioning standard and with the recent inclusion of reconditioned electrical equipment in the 2017 edition of National Electrical Code. However, we also understood the value in maintaining the acronym PEARL, which has grown to become a recognized and trusted name in the industry,” PEARL president Howard Herndon said in a press release.
About the Author
Doug Chandler, Senior Staff Writer
Executive Editor
Doug Chandler began writing about the electrical industry in 1992, and still finds there's never a shortage of stories to be told. So he spends his days finding them and telling them. Educationally, he's a Jayhawk with an English degree. Outside of work, he can often be found banging drums or harvesting tomatoes.