Warshauer Electric Supply, Tinton Falls, N.J., has been named Marketeer of the Year for 2013, for the second year in a row, by electrical manufacturer Wiremold/Pass & Seymour/Legrand. Warshauer is the only company to be awarded the Marketeer of the Year award two years in a row. Distributors are nominated for the award by their sales representative based on marketing activities conducted over the course of that year that directly contribute to sales growth. Additional consideration is given to marketing efforts that increase product awareness, merchandising effectiveness and the knowledge displayed by employees and customers.
Warshauer achieved the Marketeer of the Year Award with a combination of the following marketing initiatives: counter and showroom displays, monthly promotions, new product and event announcements distributed with monthly billing, involvement with residential builders, website banners, printed literature, networking\association events, e-newsletters, trade show exhibits, customer training events and lunch ‘n’ learn seminars, all of which were executed in conjunction with Legrand.