Philips Lighting feels it has a gamebreaker in new LED lamp that produces 220 lumens/watt

If this lamp performs as advertised it could radically change the lighting retrofit market for commercial and industrial applications.
April 11, 2013
Coen Liedenbaum at Philips Research shows the first prototype TLED providing 200 lumenswatt

Coen Liedenbaum at Philips Research shows the first prototype TLED providing 200 lumens/watt.
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The parent company of Philips Lighting Inc., Somerset, N.J., Royal Philips Electronics, has developed an LED replacement for general office lighting applications that it says can produce 200 lumens per watt under a wide range of operating conditions.

Philips researchers developed a tube lighting (TL) replacement TLED prototype that produces a record 200 lumens per watt of high-quality white light (compared with 100lm/W for fluorescent lighting and just 15lm/W for traditional light bulbs). The company says fluorescent tube lighting used in commercial and industrial applications currently account for more than half of the world’s total lighting.  This prototype TLED lamp is twice as efficient as predecessor lamps, basically halving the energy used. According to a Philips press release, the 200lm/W TLED lamp is expected to hit the market in 2015 for office and industry applications before ultimately being used in the home. (Photo caption: Coen Liedenbaum at Philips Research shows the first prototype TLED providing 200 lumens/watt.  )

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Jim Lucy has been wandering through the electrical market for more than 30 years, most of the time as an editor for Electrical Wholesaling, Electrical Marketing newsletter and CEE News. During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement. Before becoming an editor for Electrical Wholesaling magazine and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted in the fertile plains of Kansas for the past 20 years.