ABB & Baldor to market drives and motors in U.S. through same sales force
ABB and Baldor said they would use a single U.S. sales force to sell and support the complete line of ABB and Baldor low- and medium-voltage industrial drives and industrial electric motors. The companies said in a press statement that this will offer customers a single point of contact for ABB and Baldor industrial motors, drives and generators; 24-hour local sales and service; the broadest range of industrial drives and motors in the marketplace from one source; and a full line of products for energy-efficient motor-driven systems.
Aaron Aleithe, V.P. and general manager for ABB US' Low Voltage Drives business unit, said in a press release that this decision will make buying industrial motors and drives easier for customers.
Ron Tucker, Baldor's CEO and president, said in the same release, “By pairing a Baldor premium-efficient motor with an ABB industrial drive, customers have the opportunity to further decrease their energy consumption significantly. ABB and Baldor both have a long history of manufacturing industrial electric motors and drives. Together, we believe we can take better care of our industrial customers than anyone else.”
ABB Ltd finalized a deal in January 2011 to buy Baldor for $4.2 billion. Details
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Jim Lucy has been wandering through the electrical market for more than 30 years, most of the time as an editor for Electrical Wholesaling, Electrical Marketing newsletter and CEE News. During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement. Before becoming an editor for Electrical Wholesaling magazine and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted in the fertile plains of Kansas for the past 20 years.