Prysmian Announces New Independent Reps for Prysmian, Encore & Atkore Product Lines
Following the close of the Atkore acquisition, Prysmian, announced its new network of independent manufacturers' reps that will serve the U.S. industrial and construction markets. The new rep network compiles the legacy Prysmian/Encore Wire/Atkore sales representatives to bring the complete portfolio of Prysmian, Encore Wire and Atkore products to the market.
“Prysmian and Atkore assessed the market and jointly evaluated the manufacturers representative network to determine the new map. This group has contributed to the historical success of both companies, and we value their commitment to our products,” said Brian Moriarty, senior VP Industrial & Construction Prysmian/Encore Wire and president of Atkore, in the press release. “We know the single representative formula for a market will increase the speed and service for our customers, and now these reps have an unmatched portfolio of electrical solutions which ultimately simplifies the process for our electrical distribution partners and contractors.”
The new independent rep network for the industrial and construction markets includes:
AJB Sales: Minnesota, west Wisconsin, North Dakota, South Dakota and Montana
Apex Electrical Sales: Arizona
Callas Kingsley Electrical Sales: Northern Illinois, eastern Wisconsin and northern Michigan
Cascade Western: Oregon, Alaska, Washington and northern Idaho
Convergence Partners: Kansas, Missouri and southern Illinois
DDK Sales: Maryland DC and northern Virginia
ESP (Electrical Specified Products): Colorado, southwest Nevada (Las Vegas) and eastern Wyoming
Gallagher Sales Associates: Upstate New York, New Hampshire, Maine, Vermont, Connecticut, Massachusetts and Rhode Island
Gen-Mark: Western Pennsylvania, West Virginia and Ohio
Gorin-Cockrell-Decker FL (GCD): Florida
Gorin-Cockrell-Decker (GCD): Alabama and Georgia
Healy-Mattos: Northern California and northwestern Nevada
Joe Bertsch Electrical Sales Co.: Iowa and Nebraska
Lyle W. Williams Co.: Utah, Eastern Nevada, southern Idaho and western Wyoming
McCreary Sales: Texas, Oklahoma and New Mexico
Nelson & Associates: Southern California and Hawaii
Pfeiffer Sales Co.: Michigan, Indiana and Kentucky
Power Corp.: Arkansas, Louisiana and Mississippi
Power Corp. TN Office: Tennessee
Synergy Electrical Sales: New York (Long Island, Westchester, Rockland, Putnam & Orange Counties), eastern Pennsylvania, southern New Jersey and Delaware
Vincent-Angel: Virginia (excluding northern VA), North Carolina and South Carolina.
Prysmian also announced that Moriarty will serve as president of Atkore and retain his position as senior VP of Industrial & Construction for Prysmian/ Encore Wire. In his expanded role, Moriarty will lead the Atkore business while continuing to oversee Prysmian/Encore Wire’s Industrial and Construction organization.
Former Atkore CEO Bill Waltz will move into a strategic advisor role, where he will continue to provide guidance and support to help ensure a smooth integration and continued success.
Since 2018, Prysmian has grown through acquisitions of General Cable, Encore Wire, Channell and now Atkore. Prysmian North America’s sales are approximately $9 billion. With Atkore, Prysmian North American operations include more than 80 locations and 14,000 associates.
Prysmian has 34,000 employees, 109 production facilities and 30 R&D centers in over 50 countries. The company recorded 2025 global revenues of approximately $22.5 billion.
