Zekelman Launches “Steel Here” Campaign to Spotlight U.S-Made Steel

 Zekelman Industries has launched a new integrated marketing campaign named “Steel Here.”

Building on the momentum of last year’s Demand Domestic initiative, Zekelman’s new campaign underscores how steel products are fundamental to our daily lives and showcases the vital role American-made steel plays in supporting all industries, protecting communities and sustaining jobs across the United States.

 “Steel is not just another commodity; it is the backbone of our nation. Products made from steel form the skeletons of our skyscrapers, the decks and trusses of our bridges, and the pipelines that carry our energy,” said Barry Zekelman, chief executive officer of Zekelman Industries, in the press release. “The strength of our communities and our economy depends on steel, and more specifically, steel produced locally, not overseas. ‘Steel Here’ is a call to action; let’s take back our home-field advantage and secure our future with domestic steel.”

Through storytelling across television, digital, print and social media, Zekelman’s “Steel Here” campaign emphasizes that America’s strength, resilience and prosperity come from investing in steel and steel products produced by American workers in American facilities.
 “A strong domestic steel industry is vital to America’s independence,” Zekelman said. “Choosing imports risks availability, quality, reliability and ultimately the livelihoods of Americans. With ‘Steel Here, ‘we are reminding our customers, our communities, and our country that buying American steel is not just good business, it’s the right choice.”
For more information on Zekelman’s “Steel Here” marketing campaign visit www.zekelman.com/steel-here.