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ANAMET, nVent, Southwire & TradeTech Join ETIM North America

March 24, 2022
More than 30 electrical companies participate in ETIM North America's standardized product data for the global market.

Several major electrical manufacturers and one software company recently joined ETIM North America, Salt Lake City, UT. ANAMET Electrical, nVent, Southwire and TradeTech Solutions (TTS), a software platform serving the business needs of manufacturers, agents and distributors, will be integrating their data into ETIM North America’s product classification system. More than 30 electrical companies participate in ETIM NA.

TradeTech promote its service, the TTS Platform, as “the electrical manufacturers’ reps ERP system.” This all-in-one rep solution provides the five key business functions that reps need to effectively compete in today’s world — quotations, sales analysis, CRM, total order entry and marketing.

Matt Scarborough, TradeTech Solutions president, said in the release, “As manufacturers adopt the ETIM standards, TradeTech Solutions will be able to integrate the information into our platform, helping get the right information to the right people easily.”

Southwire’s recent decision to join ETIM will help the group overcome the challenge of standardizing product attributes in the wire and cable business. According to the press release, the wire and cable segment has historically been challenged to assign product attributes for product classification and e-commerce utilization purposes. ETIM North America’s Product Expert Group for wire & cable now brings together Southwire with Prysmian, Priority Wire & Cable, Atkore, Electri-Flex, ANAMET and Service Wire to develop standards for the electrical industry.

Phil Tuggle, senior VP of business transformation at Southwire, said in the press release, “I have been a proponent of the ETIM model for a number of years. It’s what the wire & cable industry needs to enable us to achieve digital transformation benefits that will benefit all elements of our channel. ETIM NA’s vision of utilizing industry-sourced features and values and then enabling them to be used throughout the industry will benefit all."

ETIM’s Shaw said in the release that it’s “gratifying to see another major company in a product category that is commonly considered a ‘commodity’ recognize that industry-developed standards that are globally recognized and locally refined can help a company achieve their digital transformation objectives.”

Shaw believes it’s important manufacturers and distributors of all sizes and product types recognize the electrical ecosystem is undergoing a digital transformation, and they are encouraged to be part of the process. ETIM North America is designed to be open, collaborative and to embrace all manufacturers and distributors. Industry standards are designed through a collective process.

To learn more about ETIM North America, its Product Expert Groups, and how manufacturers, distributors and service companies can participate, visit www.etim-na.org or contact Mary Shaw at [email protected]