Illustration 60886103 / Kheng Ho To / Dreamstime
Illustration 60886103 Kheng Ho To / Dreamstime
60886103 / Kheng Ho To / Dreamstime
60886103 / Kheng Ho To

SupplyForce Merges with Vanguard National Alliance

Feb. 27, 2014
SupplyForce, the integrated supply network of distributors spun off of Affiliated Distributors in 1999, has merged with Vanguard National Alliance (VNA), a 10-year old group representing 49 Rockwell Automation distributors in pursuit of national accounts.

SupplyForce, the integrated supply network of distributors spun off of Affiliated Distributors in 1999, has merged with Vanguard National Alliance (VNA), a 10-year old group representing 49 Rockwell Automation distributors in pursuit of national accounts. The combined entity, operating under the SupplyForce name, will have existing contracts worth $400 million and more than 3,500 branch locations from which to serve customers. The headquarters will be in King of Prussia, Pa., but VNA’s offices in Boston will also stay busy.

The merger has been in the works for more than a year, spurred by the heavy overlap in membership and their desire for a single offering to present to national MRO customers, John Ludlam, president of SupplyForce, told Electrical Marketing.

“The two groups had a ton in common, and instead of focusing on competing with each other, we wanted to focus on the real competition in the marketplace,” Ludlam said. “Over 70% of VNA members already were members of SupplyForce, so there was a lot of redundancy and extra cost.”

The full story, which appears in this week's edition of Electrical Marketing, is now available to subscribers on the electricalmarketing.com website:

"SupplyForce Merges with Vanguard National Alliance to Pursue National Integrated Supply"