Flynn & Reynolds Agency Merges with EMF and Takes On Leviton Product Line

Jan. 28, 2013
Joining forces with Electro Marketing Force brings Flynn & Reynolds the Leviton line and an expanded geographic footprint.

Flynn & Reynolds Agency Inc., Tewksbury, Mass., is merging with the Electro Marketing Force (EMF) Agency, East Hampton, Conn., effective Feb. 1. The combined company will continue to operate from the Flynn & Reynolds office and warehouse building in Tewksbury, and Rick Schaller, EMF’s president, will continue his current sales responsibilities.

EMF represents Leviton Manufacturing Co., Inc., Melville, N.Y., and other manufacturers in Connecticut, western, Massachusetts and Vermont. A press release announcing the merger said Leviton was EMF’s core line and that under the merger, Flynn & Reynolds will continue this representation in the geography of EMF’s previous contract.

Greg Reynolds, president of Flynn & Reynolds and the 2002 winner of Electrical Wholesaling’s GEM (Ganzenmuller Electrical Marketing) Rising Star Award, said in that release, “Rick and Leviton bring the fundamentals on which we have built our business, which is representing quality manufacturers of applied products in a professional and ethical manner. Both Rick and Leviton exemplify this and we are pleased to combine our efforts. The addition of Leviton will serve to strengthen our product offering and add to the effectiveness of the agency for our other represented manufacturers.”

Leviton joins quite a few other blue-chip brands that Flynn & Reynolds represents in New England, including 3M, Allied Moulded Products, Anaconda Sealtite, Berko, QMark, Delta-Therm, Cooper/Edison, Fantech, Greaves, Greenlee, Honeywell, Kidde, Krayloy, Light Efficient Design, ETi Solid State Lighting, Madison Electric Products, Minnerallac, Hubbell/Quazite, Streamlight and SunTouch. 

Over the years, Flynn & Reynolds has built a strong niche in electric heat and ventilating equipment and invests heavily in marketing and merchandising services for electrical distributors and manufacturers, including display design, set-up and maintenance; training of counter personnel; and field reports for manufacturers that evaluate the effectiveness of products, programs, and promotions.