10 States Account for More than 50% of Electrical Sales Potential in New Electrical Marketing Data
Although overall U.S. electrical sales potential does not seem to have grown much in early 2026, according to Electrical Marketing’s latest electrical sales potential estimate some local market areas are off to a fast start.
EM estimates overall sales of electrical products through electrical distributors at $146.4 billion through Jan. 2026, a-0.3% decline through Jan. 2025. The five Metropolitan Statistical Areas (MSAs) with the largest estimated year-over-year (YOY) increases were New York-Newark-Jersey City, NY-NJ-PA ($89.7 million); Riverside-San Bernardino-Ontario, CA ($74.2 million); Los Angeles-Long Beach-Anaheim, CA ($73.8 million); Phoenix-Mesa-Scottsdale, AZ ($56.3 million); and Sacramento-Roseville-Arden-Arcade, CA ($46.7 million).
On a percent base, some small and medium-sized metros had the largest YOY increases through January. They were Lawton, OK (+8.3%); Savannah, GA (+7.4%); Albuquerque, NM (+7.3%); Duluth, MN-WI (+7.1%); and Charleston, WV (+6.7%). The increase in electrical sales potential along Florida’s southwest Gulf Coast was notable, as the Naples-Immokalee-Marco Island, FL and Cape Coral-Fort Myers, FL had a combined YOY increase in electrical sales potential of $42.4 million, and YOY increases of +5.9% and +5.2% respectively.
As so often seems to be the case in the electrical market, a relative handful of geographies account for a surprisingly large share of the nation’s total electrical sales potential. In fact, according to our calculations, 10 states with a combined total of $75.4 billion in estimated electrical revenues account for 52% of all sales potential: California, Texas, Florida, New York, Ohio, Pennsylvania, North Carolina, Illinois, Georgia and Michigan.
Click on link below to download sale estimates for all 50 states and more than 300 metro areas.
About the Author
Jim Lucy
Editor-in-Chief
Over the past 40-plus years, hundreds of Jim’s articles have been published in Electrical Wholesaling and Electrical Marketing newsletter on topics such as the impact of new competitors on the electrical market’s channels of distribution, energy-efficient lighting and renewables, and local market economics. In addition to his published work, Jim regularly gives presentations on these topics to C-suite executives, industry groups and investment analysts.
He launched a new subscription-based data product for Electrical Marketing that offers electrical sales potential estimates and related market data for more than 300 metropolitan areas, and in 1999 he published his first book, “The Electrical Marketer’s Survival Guide” for electrical industry executives looking for an overview of key market trends.
While managing Electrical Wholesaling’s editorial operations, Jim and the publication’s staff won several Jesse H. Neal awards for editorial excellence, the highest honor in the business press, and numerous national and regional awards from the American Society of Business Press Editors. He has a master’s degree in Communications and a bachelor’s degree in Journalism from Glassboro State College, Glassboro, N.J. (now Rowan University).