Legrand SA, one of the largest electrical manufacturers in the world, is launching a new branding initiative for the North American marketplace that will impact its stable of product lines, including Wiremold, Pass & Seymour, Ortronics, WattStopper, On-Q, Cablofil and Vantage.
“Our current customers will benefit from the increased visibility of Legrand as a trusted end-user brand through greater product demand and a focus on value-added products,” said John Selldorff, president and CEO, Legrand North America, West Hartford, Conn. “Time and time again, Legrand has proven throughout the world that it is possible to generate awareness for this category, to raise the value of what is being sold through innovation and to generate end customer demand for its products.”
The new branding initiative will include new corporate literature, advertising campaigns, in-store merchandising, signage and web presence investments that are already in motion and will occur at varying paces beginning as early as the fourth quarter of 2009.
“While these changes are taking place, we will continue to deliver outstanding customer support, develop innovative products and maintain the highest service levels” said Stephen Schoffstall, vice president of marketing, Legrand North America. “We will continue to work collaboratively with our partners to support this new end customer demand from which everyone will benefit and grow.”
A strong player in the European market for many years from its base in France, Legrand built its presence in the North American market over the past decade through acquisitions of Wiremold, Pass & Seymour, Ortronics, WattStopper, On-Q, Cablofil and Vantage. The company reported 2008 net sales exceeding $5.8 billion and employs 2,600 employees in the United States and Canada, and more than 30,000 people worldwide. Legrand holds more than 5,000 active patents and markets nearly 170,000 catalog items.