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Germany-based cable manufacturer Helukabel expanded its global reach by adding local branches in three strategic markets. During the third and fourth quarters of 2013, the company launched new affiliates in the United Kingdom, the Middle East and Indonesia, giving Helukabel 23 affiliate locations.
Adding to its network of stocking locations worldwide brings benefits for customers in North America with international operations, the company said in a release. “The addition of local affiliates in the United Kingdom and Indonesia, and the Middle East region will allow our customers in the U.S. and Canada to have a seamless network for supplying cable orders that are bound for these international markets,” said Markus Dannheim, U.S. president, and Alex Kanouni, vice president of sales and marketing of Helukabel Canada, in a joint statement.
Helukabel UK, with central offices in Liverpool, will be responsible for customers in England, Scotland, Wales and Northern Ireland from a facility of approximately 5,000 sq. ft. The company focuses on industrial manufacturing applications such as automotive, aerospace, pharmaceutical packaging and agriculture.
Helukabel Middle East will cover the United Arab Emirates (UAE), Saudi Arabia, Qatar, Oman, Bahrain, Kuwait, Yemen, Egypt, Iraq, Libya, Jordan, Lebanon, Syria and Pakistan from its UAE base of operations. Key markets for this operation will be companies manufacturing equipment for the oil, agriculture, food & beverage, textiles and medical instruments markets.
Helukabel Indonesia will provide cable and wire solutions throughout Indonesia from its facility in Jakarta, wth 6,000 sq. ft. of warehousing space and additional support from Helukabel Singapore.