Knipex Tools Expands Marketing Team

​Knipex Tools (Arlington Heights, Ill.):  The company recently hired Bill Grimpe as its product marketing specialist and Catherine Smith as its marketing communications coordinator.
Sept. 15, 2016
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​Knipex Tools (Arlington Heights, Ill.):  The company recently hired Bill Grimpe as its product marketing specialist and Catherine Smith as its marketing communications coordinator. As product marketing specialist, Grimpe will develop and execute all product launches, providing e-commerce and sales support, developing marketing support materials and documentation, as well as developing product positioning and messaging that differentiates Knipex’s products from others in the market. Grimpe has more than 15 years of industry experience, working previously as a divisional sales merchant assistant for Home Depot and an assistant product merchant for True Value Co. He has an associate’s degree from Triton College.
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In her role as marketing communications coordinator, Smith is responsible for creating brand awareness through managing KNIPEX’s social media pages, newsletters and tradeshow materials. Prior to joining Knipex, Smith worked as a marketing intern at McDaniels Marketing Communications and earned a bachelor’s degree in marketing from Bradley University in Peoria, Ill.

Knipex is the North American sales and marketing organization of Knipex‐Werk and is located in Arlington Heights, Ill. Knipex‐Werk, Wuppertal, Germany. The press release said it’s the largest manufacturer of professional-quality pliers in the world, producing up to 65,000 pliers per day, or up to 325,000 pliers each week. 

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Jim Lucy has been wandering through the electrical market for more than 30 years, most of the time as an editor for Electrical Wholesaling, Electrical Marketing newsletter and CEE News. During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement. Before becoming an editor for Electrical Wholesaling magazine and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted in the fertile plains of Kansas for the past 20 years.

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