Bilbrough joins Switch Lighting as president and CEO

Switch Lighting (San Jose, Calif.): The LED manufacturer announced the appointment of electrical industry veteran Tracy Bilbrough as its new CEO, effective immediately. He previously served as president and CEO of Generation Brands, which owns a ...
Sept. 19, 2011
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Switch Lighting (San Jose, Calif.): The LED manufacturer announced the appointment of electrical industry veteran Tracy Bilbrough as its new CEO, effective immediately. He previously served as president and CEO of Generation Brands, which owns a diverse array of residential lighting brands, including Sea Gull Lighting, Murray Feiss and Monte Carlo; president and CEO of Juno Lighting; president of T&B's Commercial Division; and held senior management posts at Black & Decker. He has an MBA from the University of Baltimore and a BA in economics from Loyola University in Maryland.

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Jim Lucy has been wandering through the electrical market for more than 30 years, most of the time as an editor for Electrical Wholesaling, Electrical Marketing newsletter and CEE News. During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement. Before becoming an editor for Electrical Wholesaling magazine and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted in the fertile plains of Kansas for the past 20 years.