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With stratospheric new product development costs and new product failure rates in excess of 90 percent, product development and launch systems and processes must be carefully evaluated and more effectively implemented. That's why the Construction Marketing Association (CMA), Naperville, Ill., is offering a free webinar, “New Product Development and Launch Best Practices for CMA members and non-members on Thursday, July 14 at 1 p.m.
“New product development and launch is both the greatest growth opportunity, and riskiest undertaking due to expense,” said Neil Brown. “This webcast will demonstrate new product development examples, and provide some tools and resources for construction marketers."
Brown will be joined in the webinar by panelists Jeff Kotz, product marketing manager for Weather Guard Div. Emerson Electric, and Debbie Miller Pierce, president, MillerPierce, a full-service marketing agency based in Indianapolis, to review new product best practice examples. CMA Chairman Neil Brown will share results of a national survey on product development, along with a new product launch checklist. Click here to register for the free New Product Development and Launch webcast.