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Illustration 19276996 / Dirk Erck / Dreamstime
Iillustration 19276996 / Dirk Erck / Dreamstime
Illustration 60886103 / Kheng Ho To /Dreamstime
Illustration 19276996 / Dirk Erck / Dreamstime
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Now why didn't I think of this!

Nov. 13, 2010
The Interactive Institute, Kista, Sweden, is an experimental media research institute that combines expertise in art, design and technology to conduct world-class applied research and innovation. One of its innovations is the “Power-Aware Cord,” which ...
The Interactive Institute, Kista, Sweden, is an experimental media research institute that combines expertise in art, design and technology to conduct world-class applied research and innovation. One of its innovations is the “Power-Aware Cord,” which the Institute says is a “re-designed electrical power strip in which the cord is designed to visualize the energy rather than hiding it.”

In describing the Power-Award Cord on its website, the Interactive Institute says, “The current use of electricity is represented through glowing pulses, flow, and intensity of light. Expressing the presence of energy through light can inspire people to explore and reflect upon the energy consumption of electrical devices in their home.” The product won Time magazine's The 50 Best Inventions of 2010.