New whitepaper looks at common challenges faced by business-to-business marketers

Our friends at Penton Marketing Services went all-out to research, analyze and develop a whitepaper looking at the pain points marketing people in all kinds of businesses struggle with. "Truth from the Trenches: Insights from Penton Marketing Services' ...
Oct. 26, 2011
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Our friends at Penton Marketing Services went all-out to research, analyze and develop a whitepaper looking at the pain points marketing people in all kinds of businesses struggle with. "Truth from the Trenches: Insights from Penton Marketing Services' 2011 B-to-B Marketing Needs Survey" analyzes data from thousands of marketing decision makers across 15 industries that Penton Media serves.

The survey found among the issues giving marketers headaches are their companies' websites, search marketing, social media and lead management.

Note: Penton Media owns Electrical Marketing Newsletter and this website, as well as sister publications Electrical Wholesaling, EC&M and Transmission & Distribution World, and other trade publications in all kinds of vertical markets. Penton Marketing Services is our new full-service marketing division.

About the Author

Doug Chandler, Senior Staff Writer

Executive Editor

Doug Chandler began writing about the electrical industry in 1992, and still finds there's never a shortage of stories to be told. So he spends his days finding them and telling them. Educationally, he's a Jayhawk with an English degree. Outside of work, he can often be found banging drums or harvesting tomatoes.