Illustration 19276996 / Dirk Erck / Dreamstime
Iillustration 19276996 / Dirk Erck / Dreamstime
Illustration 60886103 / Kheng Ho To /Dreamstime
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New whitepaper looks at common challenges faced by business-to-business marketers

Oct. 26, 2011
Our friends at Penton Marketing Services went all-out to research, analyze and develop a whitepaper looking at the pain points marketing people in all kinds of businesses struggle with. "Truth from the Trenches: Insights from Penton Marketing Services' ...

Our friends at Penton Marketing Services went all-out to research, analyze and develop a whitepaper looking at the pain points marketing people in all kinds of businesses struggle with. "Truth from the Trenches: Insights from Penton Marketing Services' 2011 B-to-B Marketing Needs Survey" analyzes data from thousands of marketing decision makers across 15 industries that Penton Media serves.

The survey found among the issues giving marketers headaches are their companies' websites, search marketing, social media and lead management.

Note: Penton Media owns Electrical Marketing Newsletter and this website, as well as sister publications Electrical Wholesaling, EC&M and Transmission & Distribution World, and other trade publications in all kinds of vertical markets. Penton Marketing Services is our new full-service marketing division.