Bloomberg Reports Siemens Board Will Meet on Monday to Discuss Osram IPO

While Siemens will not yet publicly comment on plans to spin off its Osram lighting business as an IPO, sources close to the deal told Bloomberg that company execs are meeting on March 28 to iron out details. At least one investment analyst believes ...
March 25, 2011
2 min read

While Siemens will not yet publicly comment on plans to spin off its Osram lighting business as an IPO, sources close to the deal told Bloomberg that company execs are meeting on March 28 to iron out details. At least one investment analyst believes Siemens wants out of the lighting market because lamps will become more commoditized in the future. In a Bloomberg report this morning, James Stettler, an analyst at UniCredit in London, is quoted as saying, “The lighting industry faces huge changes… China is subsidizing local manufacturers and the business will eventually be commoditized. It makes sense to exit Osram to avoid getting out too late.”

While there's no denying the impact that LEDs will eventually have on the lighting market, I think the concept of a complete commodization of the business is a bit premature. Yes, LEDs are basically computer chips that light up. Engineers are teaching them to do an extraordinarily good job of doing that. And manufacturing them is a high-volume, low-profit business dominated by Pacific Rim players.

But the real-world reality is that for all of the wonders of LEDs, right now the best T5/T8 fluorescent lighting systems and best-of-breed CFLs, halogen, and HID lighting still produce a ROI that LEDs can't match.

Zillions of square feet of office space, factories and homes are being lit quite efficiently by these conventional systems, thousands of salespeople are still out selling them like mad, and distributors still stock billions of dollars of the stuff in inventory. That all won't go away anytime real soon. You can't stick your head in the sand and say LEDs won't change the lighting biz, but you shouldn't get dazed by the glare of all the publicity and excitement surrounding them, either.

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Jim Lucy Blog

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Jim Lucy has been wandering through the electrical market for more than 30 years, most of the time as an editor for Electrical Wholesaling, Electrical Marketing newsletter and CEE News. During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement. Before becoming an editor for Electrical Wholesaling magazine and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted in the fertile plains of Kansas for the past 20 years.