Robroy Industries, Verona, Pa., was honored with IDEA’s Platinum Level status for the Industry Data Warehouse (IDW) Bands of Excellence. Electrical manufacturers receiving the Platinum Band have provided the marketing content for 75-100% of their stock products. The product marketing content for specification documents, attributes, images and descriptions all must be populated with data.
Steve Sokolow, IDEA chairman and chairman of the board, Leviton, “We introduced the IDW Bands of Excellence program to honor the manufacturers that are providing exceptional value and marketing support to their trading partners. Since the program began, the marketing content in the IDW has more than tripled. We are excited for the new opportunities that will open for all companies involved in this effort. For more information on IDEA click here.
About the Author
Jim Lucy Blog
Chief Editor
Jim Lucy has been wandering through the electrical market for more than 30 years, most of the time as an editor for Electrical Wholesaling, Electrical Marketing newsletter and CEE News. During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement. Before becoming an editor for Electrical Wholesaling magazine and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted in the fertile plains of Kansas for the past 20 years.