Distributor Information Services Corp. (DISC), Orange, Conn., has introduced ZIPLines, a new data tool that provides a detailed view of trade activity within the $90 billion electrical distribution industry at the most geographically definitive level by zip code. It’s the newest market intelligence offering from DISC’s MarketTrack product suite. The company introduced ZIPLines to help electrical distributors and manufacturers more accurately size and predict their product potential and measure demand across vertical markets at the zip code level.
In addition to providing the dollar purchases of electrical products by each of 935 industries served by distributors, ZIPLines captures the dollar per employee multipliers, the number of plant locations and the number of employees for each industry in 45,000 zip codes. Bundled with this large database of over three million records is a four-year annual forecast and 6 years of historical data, all updated twice a year. For more information on ZIPLines, contact DISC at 203-799-3673 or [email protected].