David Gordon is a 30-plus year business-to-business marketing veteran. He spent the first 11 years of his career in the performance marketing industry helping clients achieve goals such as increasing sales and market share, acquiring new customers, improving customer retention, enhancing employee loyalty and building and enhancing brand awareness.

As V.P. of marketing and e-commerce strategies for the IMARK buying/marketing group, he developed strategies to increase manufacturer sales and market share through the group’s members and in helping members enhance their marketing efforts. In 2001, Gordon founded Channel Marketing Group, a marketing consulting firm for electrical distributors and electrical manufacturers. He has worked with distributors in the development and implementation of their strategic plans and marketing strategies, and with manufacturers on market research, market segmentation strategies, customer specific approaches, branding initiatives and distributor portfolio strategies. Gordon is a frequent contributor to Electrical Wholesaling and has written forIndustrial Supply Magazine, Progressive Distributor, Modern Distribution Management and Supply House Times. He has presented at NAED’s Marketing Conference, Wit's Marketing Conference, speaks at distributor and manufacturer meetings and advisory councils and has co-authored a chapter in NAW's Outlook 2009 on Private Labeling.

Contact David Gordon at 919-488-8635 / dgordon@channelmkt.com.

test

Trending

Zekelman Launches “Steel Here” Campaign to Spotlight U.S-Made Steel

People On the Move: October 3, 2025 Update

NEMA Executives Report Sharp Increase in August Business Activity in EBCI Survey

August Nonresidential Starts Decline -5.4% According to Dodge Construction Network

NEMRA Publishes 2025 Rep of the Future Report – Vision 2030

JD Martin Rep Firm Acquires UAI Reps to Establish Base in Utility Market

Few MSAs Seeing Significant Growth in Single-Family Building Permits

Electrical Marketing - October 3, 2025