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Core Electrical Potential Data Highlights Consolidated Nature of Electrical Sales in U.S.

Jan. 24, 2020
A handful of large states account for a surprising amount of the nation's total electrical sales potential

EM’s quarterly estimates for Core Electrical Potential offer insight into the two largest end-user segments in the electrical wholesaling industry — the electrical contractor and industrial markets. When the data is combined into one metric, it covers an estimated 75% of all electrical sales through electrical distributors.

The chart below highlights the latest Core Electrical Potential sales estimates (3Q 2019) at the state-level. You can find this data for the nation’s Metropolitan Statistical Areas (MSAs) by clicking here.

The chart below also offers some interesting insight into the consolidated nature of electrical sales potential by displaying each state’s percent of the national total. According to our calculations, the 10 largest states account for an estimated 52% of all Core Electrical Potential: California (11.6%); Texas (9.5%); Florida (6.3%); New York (4.9%); Pennsylvania (3.7%); Ohio (3.6%); Illinois (3.5%); North Carolina (3.1%); Michigan (3%); and Georgia (2.8%). EM’s editors found it interesting that the mix of these states includes both fast-growing Sunbelt states with states from the industrial Midwest.

You will find that Core Electrical Potential to be quite consolidated at the MSA level, too. For instance, in Arizona, the Phoenix-Mesa-Scottsdale and Tucson MSAs account for 88% of all Core Electrical Potential, and in Colorado, the Denver-Aurora-Lakewood, Colorado Springs, Boulder, Ft. Collins and Pueblo MSAs account for 86% of the state’s sales potential. The Seattle-Tacoma-Bellevue MSA (60%) and Atlanta-Sandy Springs-Roswell MSA (58%) also account for large shares of their state’s electrical sales.

This data is an important tool for market executives who want to ensure their investments in sales personnel, branch locations and other resources are properly deployed.