Electrical Marketing Data Central Base Image 770v2
Electrical Marketing Data Central Base Image 770v2
Electrical Marketing Data Central Base Image 770v2
Electrical Marketing Data Central Base Image 770v2
Electrical Marketing Data Central Base Image 770v2

EM’s Listing of the Fastest-Growing Small Markets Offers Some Surprises

April 6, 2023
Electrical Marketing's latest electrial sales potential estimates are now available.

EM’s editors regularly list the largest local market areas offering the most electrical sales potential and analyze how a relatively small handful of big metros account for a surprisingly large share of the nation’s total market potential.

To change things up a bit, the chart below lists some smaller but still fast-growing cities — the 10 local markets with $250 million or less in estimated electrical sales potential that added the most potential sales dollars over the past year. While many of the fastest growing large MSAs are located in the Sunbelt or Intermountain states, half of the metros listed below are in the Midwest: Lansing-East Lansing, MI; St. Cloud, MN; Appleton, WI; Bloomington, IL; and Kalmazoo-Portage, MI.

Topping this listing with $206 million in total sales potential and a year-over-year gain in electrical sales potential of $15.8 million is Port St. Lucie, FL. Savannah, GA, was ranked second with a sales potential gain of $14.8 million and total estimated sales of $184.4 million. Longview, TX, had $205.4 million in estimated sales potential and a one-year gain of $14.5 million.

Click here to download Electrical Marketing's 4Q 2022 electrical sales potential estimates at the state, local and national level.