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Irwin Repositions Tool Brands

Irwin Industrial Tools, Huntersville, N.C., is positioning Irwin as the primary brand for seven sub-brands. Each of Irwin’s sub-brands will retain its name while sharing a common Irwin identity. The brand portfolio will also include products marketed exclusively under the Irwin name. Irwin’s sub-brands include: Irwin Vise-Grip: (wrenches, clamps and pliers); Irwin Marathon: (saw blades); Irwin Quick-Grip (clamps); Irwin Speedbor (wood-boring bits); Irwin Strait-Line (marking tools); Irwin

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