Madison Electric Products Names Wiandt New President

Nov. 7, 2008
J. Bradley (Brad) Wiandt has been appointed president of Madison Electric Products.

Madison Electric Products(Bedford Heights, Ohio): J. Bradley (Brad) Wiandt has been appointed as Madison’s new president. Bob Starr, who had been president since 1987, when he purchased Madison, will transition into a new sales role with the company. Wiandt joins Madison from TCP Inc., where he was vice president of sales for the company’s energy-efficient lighting products. Prior to TCP, he had been with SLI Lighting and Simkar Inc. He began his career in the electrical industry with a manufacturer’s rep agency in Cleveland.Starr, who will work jointly with Wiandt through year-end, has taken on a new role at Madison with his focus primarily on expanding Madison’s sales through distributors in select markets and the company’s network of manufacturers’ representatives. Starr will now be reporting to Bill Starr, vice president of sales and marketing, and will continue to drive sales and marketing. Starr’s background in the electrical industry began in 1964 and includes positions as president of NPS (division of American Broadcasting), and senior vice president of Endata, a supplier of hardware and software solutions used for inventory control and general ledger management.