Lowe’s Moves to Help Contractors Market and Manage their Businesses Better

Electrical contractors and installers in other trades may be job-site wizards in their individual construction niches, but they don’t always have the time or expertise to do a professional job of managing or marketing their companies. In an innovative partnership intended to help busy contractors with this end of the business, Lowe’s Inc., Mooresville, N.C., and Deluxe Corp., Shoreview, Minn., will work together to offer its commercial customers services such as web design and hosting, email marketing, logo design services, promotional marketing and search engine marketing and optimization.

Mike Horn, Lowe’s vice president of commercial sales, said in a press release announcing the partnership, “Our commercial business customers want to spend their time designing and building, not managing paperwork or marketing projects. This partnership provides customers with solutions to run and grow their business in the most time-efficient and cost-effective manner possible. Our mutual commitment to providing essential tools to help businesses grow from the ground up makes this an ideal partnership.”

Lowe’s had 2011 sales of $48.8 billion, and serves approximately 15 million customers a week at more than 1,750 home improvement stores in North America.