If you ever wonder where electrical distributors invest their resources, look no further than Electrical Marketing’s 2018 Electrical Product Sales Potential.
EM subscribers have exclusive access to regional annual sales forecasts for more than 20 electrical product categories, including lighting equipment; distribution equipment & switchgear; circuit protection equipment; boxes and enclosures; wiring devices, utility products and VDV (voice-data-video) equipment. The data below doesn’t break out lamp sales between traditional lamps (incandescent, fluorescent, metal-halide, etc.) and LEDs, but if you are interested in this product category, the split is roughly 3% for LEDs and just over 2% for traditional lamps.
When you look at this data, it’s interesting to note that several core product areas attract an awful lot of the typical full-line electrical distributor’s inventory investment. Together, lighting (roughly 25%); wire and cable (13.3%) distribution equipment/switchgear (13.3%) and conduit & related fittings and accessories (8.6%) account for about 46% of all the products they stock.
The data has been updated with 2018 sales forecasts from Electrical Wholesaling’s Market Planning Guide (see top-line forecast in table below) and product mix data submitted by more than 120 full-line Top 200 electrical distributors.
