Westinghouse Lighting bolsters focus on Canadian market with joint venture

Westinghouse Lighting-US, Philadelphia, today announced the establishment of Westinghouse Lighting Canada (WL-C), a joint venture between Westinghouse Lighting-U.S. and Combi Inc. Westinghouse Lighting-U.S. currently sells products into Canada through distributors and retail partners. Combi will remain Westinghouse Lighting’s representative and third-party logistics provider.

A press release announcing the new venture said the purpose of the new company is to “provide superior products and services to Canadian customers; while positioning the company for growth in the distribution and retail markets. Over time WL-C will expand the Westinghouse product assortment to meet the growing needs of the Canadian market.”

Ray Angelo, Westinghouse Lighting’s president and CEO, said in the release, “Our long-standing relationship with Tony Di Natale creates a natural expansion opportunity for Westinghouse Lighting. We believe Combi’s Canadian-market expertise combined with the experience and product assortment of our company provides a solid foundation to build upon for many years to come.”

Combi, a Montreal based sales and marketing agency, remains an independent entity supporting its current customers and manufacturers. Westinghouse Lighting-Canada a separate entity led by Tony Di Natale. Neither Combi nor Westinghouse Lighting-U.S. business operations will be impacted by the establishment of this new entity. The new entity will have dedicated resources including an office and distribution facility in Montreal.

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