Sonepar’s Hagemeyer North America and IDG Officially Rebranded as Vallen
Vallen Distribution Inc., Charlotte, N.C., a provider of industrial supply chain solutions for customers across North America, has officially launched its branding in what the companies call a milestone in the ongoing merger of predecessor companies Hagemeyer North America and IDG. Those two companies joined forces in 2014, both subsidiaries of Sonepar USA.
“This is an important moment as we set the stage for growth and new opportunities for our customers and suppliers,” said Lisa Mitchell, Vallen president, in a press release. “Going to market under a single brand allows us to communicate our value and leadership more clearly, demonstrate our differentiators and showcase our ability to meet growing demand and expectations from customers. As Vallen, we will leverage our scope, scale and geographic presence to deliver higher value to our markets,” The Vallen name, which has Latin roots meaning “strong, vigorous and powerful,” evokes qualities that reflect what customers are looking for in a supply chain partner. The tagline – “Innovation. Proven Value” – speaks to the company’s solutions-led approach to client challenges, and the results it helps customers achieve year after year.
The Vallen name is well-known in the United States, Canada and Mexico. The name, which in the U.S. has historically been associated with safety equipment and services, now encompasses all U.S. business lines. The two Sonepar operations in Canada and Mexico that also use the Vallen name continue unchanged.
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Jim Lucy has been wandering through the electrical market for more than 30 years, most of the time as an editor for Electrical Wholesaling, Electrical Marketing newsletter and CEE News. During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement. Before becoming an editor for Electrical Wholesaling magazine and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted in the fertile plains of Kansas for the past 20 years.