GE Lighting, Nela Park, Ohio, a unit of GE Appliances & Lighting, continues its reorganization with the establishment of GE Lighting Solutions, a combination of its light-emitting diode (LED) systems operation, Lumination, based at GE Lighting's world headquarters in the Cleveland area, and its commercial and industrial fixture group, GE Lighting Systems, in Hendersonville, N.C.
“We're building on the investment GE has made in our business and the reshaping that's been underway for a period of years,” says Michael B. Petras, Jr., president and CEO of GE Lighting. “This change reflects our strategy to serve as an industry-leading solutions provider for the rapidly growing indoor and outdoor lighting fixture segments that use LED systems and other energy-efficient lighting technologies.”
David Elien, previously president and CEO of Lumination, now serves as president and CEO of GE Lighting Solutions, while Paul Morse, formerly president of GE Lighting Systems, leads commercial efforts as vice president of sales and Hendersonville site leader.
Lumination began as a GE joint venture called GELcore in 1999. Its experience is in LED system development and applications such as signals, signage, architectural, display and general lighting.
GE Lighting Systems, which traces its roots to the late 19th century, has maintained its headquarters, manufacturing and warehouse facilities in Hendersonville since 1955. Its commercial channels, sales representative network and infrastructure will be invaluable to GE Lighting Solutions as it responds to customer demand for energy-efficient outdoor LED lighting, said GE in a release.