The electrical industry’s association-owned master database of product information is coming in for a major overhaul. The Industry Data Exchange Association (IDEA), the product data and e-commerce support organization formed 18 years ago by a joint effort of the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED), announced a partnership with Stibo Systems, Arhaus, Denmark, to rebuild IDEA’s Industry Data Warehouse
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