ABB and GE logos together

Channel and Brand Are Key to ABB Deal for GE Industrial Solutions

ABB executives point to GE’s established distribution base and brand recognition as important factors in its decision to add the business to its growing North American platform.

ABB’s agreement to acquire GE Industrial Solutions, GE’s global electrification solutions business, for approximately $2.6 billion has been widely applauded in the electrical industry as a good fit and a solid platform for a company increasingly interested in growing its share of the U.S. electrical equipment market. ABB executives point to GE’s established distribution base and brand recognition as important factors in its decision.

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