Fromm Electric Supply Corp. of Reading, Pa. (Reading, Pa.): Michael Willow has been named vice president — branch operations. He previously held district sales and operations positions for a large regional distributor. He will oversee all branch operations and supply counter business, as well as expansion efforts. He will also be responsible for roll out of company marketing programs. Genevieve Bakanowski has been named purchasing and inventory control manager. Bakanowski has more than 25
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