Reps Speak Out on Private Labeling

Private labeling is creating a real squeeze for manufacturers’ reps. Some distributors, primarily national companies, are actively pursuing private labeling to improve margins and capture market share, and some manufacturers are willing to support these distributors in these initiatives.

Caught in the middle are independent reps. They must still provide some level of support to any distributors that private label for other lines they carry, but they still need to generate commission d

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