Private Labeling Ignites Controversy Over The Value Of Traditional Electrical Brands

A debate over privately labeled electrical products is taking shape in the electrical market.

To gain a better perspective on the breadth and depth of this debate, Channel Marketing Group, Raleigh, N.C., and Allen Ray Associates, Arlington, Texas, teamed up to survey electrical distributors and to publish a series of articles on private labeling in Electrical Wholesaling. The first of those articles will appear in this month’s issue of the magazine.

The survey was designed to

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