Philips Lighting Repositions Advance Transformer Brand

In a minor branding shift intended to bank on the power of the Philips name in the lighting market and retain the brand equity the Advance ballast business enjoys, Philips Lighting, Somerset, N.J., is renaming its Rosemont, Ill.-based ballast business “Philips Advance.”

As part of the initiative, Advance Transformer Co. will officially become known as Philips Lighting Electronics North America (N.A.) and will adopt Philips Advance as its product brand on all existing electronic and ma

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