Nexxus campaign targets spec-grade markets with LEDs

Nexxus Lighting, Inc., Charlotte, N.C., is launching a national advertising campaign around its new Array Lighting LED replacement light bulb product line. The campaign includes print, on-line and social media and is focused on the spec-grade commercial lighting market, especially hotel and hospitality, restaurant and retail store lighting markets. Advertisements showcasing Array LED lamps as superior to compact fluorescent lamps (CFLs) are also being launched to the lighting industry.

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TAGS: Lighting
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