Contractors and other industry professionals weigh factors such as price, reputation and availability when purchasing products for commercial or residential jobs.
When all things are relatively equal in the buyer's mind, an incentive can swing a product purchase decision one way versus another. But buyers report that the incentives have to be worth their while and that obtaining — and keeping — their loyalty can be a tricky balance of offering enough value to tip the scales in their f
All access premium subscription
Only Electrical Marketing newsletter subscribers have access to premium content.
Being a subscriber to the Electrical Marketing newsletter allows you exclusive access to high value content including key economic indicators measuring the health of the market and access to the Electrical Price Index and other important industry insights.
Sign up for the Electrical Marketing newsletter to get access.